Creating a prep school marketing campaign - standing out from the crowd

5 May 2021 9.30am – 11am Subject Online

This course is full. To add yourself to the waiting list please select 'book now' and follow the onscreen instructions.

How do you ensure that your school stands out from the crowd when almost every other school has a shiny coffee table prospectus, engaging video content and striking advertisements? This presentation, which uses case studies to share practical ideas, helps you to understand why being brave lies at the heart of every successful campaign.

Sessions include:
  • To further understanding of the importance of competitor research and its relevance to your campaign

  • To develop understanding of how to plan a multi-channel campaign well in advance of its delivery

  • To explore examples of brave marketing and understand the impact on recruitment and reputation

  • To develop skills to plan and implement your own school marketing campaign, including campaigns on a budget

  • To explore and understand methods of measuring return on investment

Programme

 Online course etiquette