Creating a prep school marketing campaign - standing out from the crowd
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How do you ensure that your school stands out from the crowd when almost every other school has a shiny coffee table prospectus, engaging video content and striking advertisements? This presentation, which uses case studies to share practical ideas, helps you to understand why being brave lies at the heart of every successful campaign.
To further understanding of the importance of competitor research and its relevance to your campaign
To develop understanding of how to plan a multi-channel campaign well in advance of its delivery
To explore examples of brave marketing and understand the impact on recruitment and reputation
To develop skills to plan and implement your own school marketing campaign, including campaigns on a budget
To explore and understand methods of measuring return on investment
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