Managing the media: dealing with a media crisis and using the media to proactively promote your school

11 January 2022 9.15am – 1pm Subject Online

Schools are full of good news, but they can also be thrown into a media crisis at a moment’s notice.

Understanding how to handle the media when a challenging situation arises is vital for the reputation of your school. It is also important to use the media to proactively promote the activities of your school. On this engaging seminar delegates will learn how to use the media more proactively, drip-feeding positive stories to raise your profile and enhance your reputation. Participants will also learn how to spot and avert a potential media crisis and how to handle the media effectively should a serious incident occur.


Programme

 Online course etiquette