Marketing: under the magnifying glass - improving your marketing activity through an audit
Discovering your marketing office’s identity and looking how it can be improved through an audit can often seem daunting; where to begin, who and what to measure, how to implement, and indeed what to do with the results. This practical session answers some of these questions and looks at how an audit identifies gaps in marketing activity and provision. The session will talk you through ways to improve processes to grow revenue and build stronger stakeholder relations.
Online course etiquette